Banking IT Services and Solutions

Whether you are implementing a solution from scratch or upgrading your current outdated software, Variety Articles offers a rich feature set to ensure the implementation of online banking best practices.

We will help you implement the following types of bank data analytics:

• Customer analytics (customer segmentation, turnover analysis, cross-selling effect analysis, etc.).
• Channel analytics (analysis of branch transactions and customer traffic, analysis of click patterns, frequently visited websites, search behavior, most used mobile banking features, etc.).
• Marketing analytics (e.g., the success of marketing campaigns, factors driving sales growth).
• Risk analysis (credit risk, market risk, operational risk, liquidity risk, etc.).
• Performance analytics (such as sales performance, in-store, and digital channel performance, and profitability).